The Dengeki Bunko title 'Zero Realm Crossing' cross-promoted with Shanghai Global Harbor, bringing popular characters from 25 IPs to the 'Meet You, Spend the Autumn Festival Together' event. Global Harbor merchants partnered with Zero Realm Crossing to take over DP photo-check-in spots, collaborated deeply with stores to create custom Zero Realm–themed food and drinks, ran a 'Fallinlove' mall pop-up, and played a 15-second landmark video on the Twin Towers—giving players a strong sense of game-and-offline integration, driving buzz, increasing mall foot traffic, and achieving a win-win.